The old gray tractors--the result of a partnership that later dissolved into the separate Ford and Ferguson lines--revolutionized postwar farming. These classics have held up to time, held onto collectors'' hearts and held their value ever since.The roadside seller''s price was $1,795. That was about 2 1/2 times what the Ford cost new in 1946. But it was also about the going rate at the time. So even though the tractor was older than me or my wife, Melanie, we bought it on the spot after a test drive.That was in 1984, when we bought our land. We have used the old Ford almost continuously ever farmequipmenttillertines since. We never regretted the purchase. With a minimum of service and repairs--lots of grease, irregular oil changes, some new wiring and radiator hoses--the 2N has never failed us. Equipped with a two-bottom plow, 5-foot rotary mower, disk harrow and scraper blade, it has done all we asked of it, everything from plowing snow off of our 600-foot driveway to mowing or tilling the better part of our 20 acres, year after year. And all for less than what most suburbanites spend these days on a riding lawn mower.

Landscape company goes publicIn 1998, Southern Tree & Landscape -- along with six similar firms -- went public on the NYSE to form Land Care USA. (This company was later acquired by Service Master, which merged it with TruGreen/ChemLawn.)Then, Braswell discovered an amazing Australian skid-steer product that launched him into a new career.Creation of Toro Dingo opens multiple marketsThe product -- a small utility loader -- allows its user to apply hydraulic power with a variety of attachments. Braswell brought the technology to the United States, then later sold farmequipmenttillertines the rights to Toro.Compact hydraulic equipment, Braswell saw, could be a way to serve many industries such as landscaping, fencing, nursery, irrigation, utilities, construction, cable installation, rental and even roofing.

So in March 2000, Braswell founded PowerHouse Equipment, which he hopes will become "the leading national direct provider of compact hydraulic equipment."A multi-market opportunity for lawn/garden professionals?Braswell thinks so. He''s farmequipmenttillertines established dealerships in Sacramento, Dallas and Austin, Texas; Jacksonville and Orlando, Fla.; and Charlotte and Raleigh/Durham, N.C. In addition, he''s created satellite sales in eight other locations.Why? "Contractors'' employee time is extremely valuable," says Braswell. "Our equipment makes each worker much more efficient."What trends does Braswell see in OPE marketing?"In the last few years, we''ve seen lots of power equipment dealers concentrate on the professional customer rather than the consumer," Braswell says. "With that comes focus on a service department that offers really quick turn-around, so the busy landscaper avoids downtime. If a dealer sells to landscapers -- and knows their needs -- he might sell similar products to tree professionals, irrigators, nursery people and fencers.

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